KEY DUTIES & RESPONSIBILITIES
The Route to Market Manager is responsible for developing and continuously improving the Route-to-Market structure with the aims of achieving higher efficiencies in product distribution and a sustained competitive advantage, from both a strategic and an operational view point, consistent with best practice across the country to grow the market effectively.
THE ROLE WILL ALSO BE RESPONSIBLE FOR;
Provide deep specialist expertise to RTM Team on priority areas related to:
- RTM design and execution
- SFE/Sales Force Effectiveness, covering
- Traditional trade
- Modern trade
- Customer segmentation
- Channel management
- RED execution and efficiency
- Sales force engagement
- Sales force automation, incl. Digital
- Secondary distribution
- Execution elements of Innovation projects
IN THESE AREAS:
- Identify, codify and deploy best practices, core processes and enabling systems – this will require effective partnering and collaboration with CCBA to spot practices for deployment in country
- Design and deploy capability building assets, including learning solutions, development programs, working with in country HR
- Support local adoption and embedding through training, guidance, coaching and constructive challenge
- Provide and ensure balanced operational support
- Manage key interfaces with TCC
- Measure and benchmark key dimensions of S&D performance for the country
IN ADDITION:
- Provide specialist support for complex projects, incl. business development
- Support the Director on providing strategic thought leadership and content that shapes business strategy and plans
SKILLS, EXPERIENCE & EDUCATION
- The incumbent should at least have a degree in Economics or Business Administration.
- The incumbent should also possess; Approximately 5 – 10 years of relevant corporate experience.
- Additionally, a track record of delivering results in a Sales role that focused on building capability. experience in multiple regions will be an added advantage.
THE INCUMBENT SHALL BE REQUIRED TO DEMONSTRATE.
- Sound knowledge and experience of Sales Force Effectiveness and Third-Party Management/Distribution model.
- Competent understanding of stock management and stock modelling
- Ability to implement governance and compliance processes.
- Strong interpersonal and communication skills
- Ability to build relationships and work effectively across multiple functions, business units and teams.
- Good cross functional experience and understanding of the value chain.
- Well organized and able to prioritize and plan work.
- Strong orientation towards customer service